| Position | Typical CTR | |
|---|---|---|
| #1 | ~27.6% | |
| #2 | ~15.6% | |
| #3 | ~11.0% | |
| #4 | ~8.4% | |
| #5 | ~6.3% |
Source: Backlinko organic CTR study (4 million Google search results).
HVAC SEO is search engine optimization built for heating and cooling companies. It improves your website and local presence so you rank when homeowners search for services like AC repair, furnace replacement or “HVAC company near me” in your area.
HVAC search is more seasonal and more emergency-driven than most local services. It also involves specific terms tied to systems, brands and service areas that generic local SEO strategies usually miss.
Most HVAC contractors see first ranking movement within 60 to 90 days for lower-competition local terms. Stronger, more stable rankings for competitive repair and install keywords usually build over three to six months.
No honest SEO provider can guarantee a specific position, because Google’s algorithm changes constantly. We focus on measurable growth in visibility, calls and booked jobs, and track it weekly so you can see the trend yourself.
Yes, when each page has genuinely useful local content, such as the neighborhoods you cover and the services you offer there. We never build thin, copy-paste pages that only swap the city name because Google may treat them as doorway pages.
You should have one dedicated page for each core service you actually offer, such as AC repair, furnace installation, or heat pumps. A single homepage trying to rank for everything usually performs worse than specific, well-structured service pages.
It can, when posts answer real customer questions and link back to the right service page. Blogging supports rankings, but it does not replace a solid technical SEO and service-page foundation.
Our monthly HVAC SEO plans start at $150 for Foundation, $250 for Growth, and $500 for Market Leader, depending on market size, competition, and locations. See our Pricing page to learn what each plan includes.
You’ll need access to your website and Google Business Profile, plus a short call about your service area and your biggest challenge. We handle the audit and strategy from there. Start with a free ranking check.